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Here are some more information for Software Tiger:

"We estimate that in the days beginning with Tiger Woods' recent car accident and ending with his announced "indefinite leave" from golf, shareholders of companies that Mr. Woods endorses lost $5-12 billion in wealth."

The perpetual requirement for any company, especially those with a strong commercial brand association or derived income from public opinion, is the identification and management of stakeholders. The priority of communication can be readily identified with a simple x and y chart that apportions values for the level of interest and influence any group or individual may hold with your brand/company. For example, a stakeholder (media, investor, regulator, consumer, etc) with a very high level of interest in your brand, product, processes or return on their interest and is likely to know most things that occur relative to your success of failures. If that same entity has a high level of influence in your operations or the communications specific to your company, they will invariably be one of your highest needs when developing holding statements, pre-emptive advisories or response to publicly circulated content.

Communicate with this group, quickly, sincerely and frequently and as a matter of priority. For those with less interest and influence, they will still get your message but at a time more appropriate to their weightage. Do not however underestimate the cumulative or cohort potential of this group should they surge to become a much more credible element should an issue of high emotional (mothers on issues affecting their children, unions), financial (investors or sponsors) or consumption (consumer groups; inclusive of the media) value rapidly circulate among one or all of your associated stakeholder elements.

Information time to market is (in contemporary terms) all but instantaneous, even if you are not! It is therefore imperative that a degree of preparation be conducted for all companies, big or small. It is a folly for any company to operate with this knowledge and not have a process or service to continuously monitor the myriad of available networks that introduce or perpetuate content that could adversely affect your value proposition. This is only part of the preparation required, as any time spent on planning or preparations established before demand presents, will pay dividends well beyond their establishment value. For this you need a number of holding statements, media release, stakeholder communications and the like. This is further supported with a detailed, rehearsed and timely escalation protocol that allows you to identify, analyse, adapt and respond to applicable situations that invariably require customization as you can't always predict the nature and theme of every issue in advance. You could of course ignore this totally and rely on your response only capacity but as they say "prevention is always better than the cure", cheaper too!

Where Tiger, and many individuals and companies before him went wrong; despite the sizable investment and earnings capacity associated with his personable brand (especially since it appears to have been substantiated on a pious and family friendly ethos) was apparently to invest only in a response, albeit weak, without preparation and substance. You get what you pay for essentially. I personally could not care less about what he or any other athlete, actor; media personality does outside of their chosen expertise/profession. However, there are plenty that do and it sells.

The net result of the information storm that has ensued has the "Tiger" brand has been impacted. Pre-event equity will protect the brand to a degree but much like natural disasters whereby the government or companies are not "blamed" for the event, they will be evaluated on their subsequent response to the issue. Just ask the Prime Minister of Taiwan who lost his job as result. The impact in this case be measured in dollars and cents, both now and any future earnings.

A number of studies have been conducted on the investment loss attributed to crisis leadership failures and the results are consistent. Your investment pre-incident will pay dividends for daily and extreme disruption events, whereby a failure to plan all but guarantees a plan to fail. If only Tiger and his paid executives bothered to read the instructions first, we may have seen a much different outcome than is currently a slow moving train wreck.

http://tony-ridley.com/

Tony Ridley is a leading international business and security expert with specialties in online marketing and business intelligence tools. He helps fortune 500 companies all the way down to small enterprises to become more profitable, efficient and safer.

Why Tiger Woods has a Perfect Golf Swing

This last weekend, we once again had the pleasure of watching Tiger Woods playing in a Major Golf Tournament, the 2009 Masters. He injured his knee prior to the 2008 US Open, and the last we saw of him was winning that tournament in a lot of pain.

He may not have won this years Masters tournament but his swing truly is exceptional and it is alwyas worth taking a look at some video and snapshots of his swing to do some video analysis. So why does Tiger Woods have a perfect golf swing? The answer is TIMING.

Tiger shows an almost perfect example of a concept we discussed in our last post with Andy Murray's serve. Tiger creates club head speed by perfectly sequencing and timing the movement of his knees, hips, shoulders, wrists and club. In golf this is known as the kinematic sequence. The kinematic sequence in a golf swing is a little different to that of a Tennis serve, but in the end the idea for both is to create club head speed or racquet head speed by storing and then transferring energy from hips to shoulders to club or racquet, with perfect timing.

Lets have a look at Tiger Woods' swing in slow motion from some YouTube video http://www.youtube.com/watch?v=cHcP6X7dEUo . We have seen this video before, but it is a really good one. In this video we have a side on view of Tiger's swing (side on to the direction he will hit) and we can see the club throughout the swing. This makes it a great video to analyze. The video was also filmed with a high speed camera with a high shutter speed, which is why we can see the club so clearly in each frame even through ball impact.

OK lets analyse this swing by looking at the way Tiger stores and transfers energy to the ball through the golf club. If you stop the video at 0:33 seconds, you will see that Tiger is now at the top of his back swing. During his back swing he turned his hips and his shoulders away from the direction in which he will be hitting in order to store up energy for his swing.

Play the video from here and we will see how his hips start to move earlier and quicker than his upper body and that his shoulders are left behind. Tiger is starting his kinematic sequence by unwinding his back swing. The timing is important and he leads with his hips in order to create more separation between his hips and shoulders and therefore create more energy to be transferred.

His shoulders then follow and at ball strike we see that Tiger's hips are now facing the target while his shoulders are almost facing directly at the camera. This perfect timing has allowed him to transfer all the energy from his back swing, first to his hips and then from his hips to his shoulders.

Here are two images of Tiger at the top of his back swing and at ball strike, created with some free video analysis software and images of Tiger's swing.

Although these are 2 different swings, we can see how Tiger creates separation between his hips and shoulders in the image on the left and how his hips are turned toward the target at ball strike in the image on the right. The shoulders have rotated quickly as they follow in sequence from the hips, in fact they have caught up with the hips as energy was transferred from hips to shoulders and the hip rotation has slowed while the shoulder rotation has sped up. The angle between the hips and shoulders at ball strike is now much less than at the start of the down swing and we can see this in the images above.

Of course the golf swing does not end with the shoulders and there are still numerous places where the timing can be off and the golfer can lose club head speed. In the video above we can look at time 00:41 seconds and we can see that Tiger's wrists are still cocked. As we play forward from this point we will see the wrists release, transferring the energy from the shoulders and arms to the wrists and on to the club and club head at ball strike.

This last sequence happens very quickly and the golfers timing has to be perfect. Tiger Wood's is the master of this timing and we look forward to seeing more video of his swing now that he is back from injury Follow us at The Video Analysis of Sports (see link in bio), to see more video analysis of Tiger, golf and other sports.

About the Author

Dudley Tabakin is Co-Founder of Sadaka, LLC http://videosportsanalysis.blogspot.com, a motion capture and biomechanics consultancy. Clients include FootJoy, Titleist, Warrior Hockey, Vicon Motion Systems, Innovision Systems Inc. and other Sports and Motion capture and biomechanics software companies

I have a Mac book with Mac OS X Tiger 10.4.10, I accidently deleted the ichat software and want it back?

How do i get it back, it was in the trash and isnt even there anymore because i emptied the trash. Is there anywhere i can download the software or get iChat back?

The same trick applies to Retails DVDs also.
For a detailed Step-by-step instructions go for :
http://docs.info.apple.com/article.html?artnum=301229

In the article look for "More custom reinstallation options with Mac OS X 10.4".

Useful Snapshots :
"Optional Installs" Icon :
http://a248.e.akamai.net/7/248/51/3012291177026343/www.info.apple.com/images/kbase/301229/301229_1.jpg

Custom Install Screen :
http://a248.e.akamai.net/7/248/51/3012291177026343/www.info.apple.com/images/kbase/301229/301229_2.jpg
Here expand "Applications" group and select "iChat".

Hope this helps you.

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Englishman focused on winning the CA Championship, despite rumours that Tiger Woods is set to return.

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